SEO Projects, Web Copy, & Blogs

As a part of my role at Dooney & Bourke, I was in charge of developing SEO initiatives, including agentic AI related strategies to improve our relevancy online. This involved optimizing our product pages quarterly with relevant product information, details, romance copy, and more. In addition to that standard optimization practice, I dedicated much time to the study of competitor SEO strategies across the board, and developed affiliate marketing partnerships to increase earned media opportunities across the board. Quite a few of my strategy involved the ideation and creation/editing of blog articles for both brand websites.