Product & Web Copy

As a freelance copywriter for Kinder's Barbecue, my work focused on creating a cohesive brand narrative that would be reflected both on the products as well as on the site itself. I crafted romance copy for each key flavor of seasoning and sauce, alongside accompanying recipes, brand history, and legal disclaimers, each of which were carefully incorporated into the packaging design. This collaborative effort resulted in the nationwide distribution of these flavors in major retailers like Costco and GIANT, and I remain a fan to this day. Pro tip: Try the Buttery Garlic seasoning on your fish of choice.