Social Media, Web, Product Copy

In my role as the lead copywriter at Quaker City Mercantile, I wrote for many alcohol brands, each with a distinct voice and audience. This gave me valuable insight into a creative challenge that all American advertisers face: creating a brand and a strong point of view in a heavily regulated and legally monitored industry. Though we faced several obligations, it was in this role that I honed my creative strategy skills most. I was able to contribute valuable insight to several brand-related projects from podcasts to landing pages, giveaways, and more, all while honing my ability to craft brand personas.