Campaign Direction, Strategy, & Social Media

Served as sole brand copywriter and creative strategist for iconic luxury accessories brand, managing all
copy and content strategy across email, social, paid, web, and affiliate channels for a 5,000+ SKU catalog spanning
two sub-brands. Collaborate weekly with designers and photographers to develop seasonal campaigns, tentpole
initiatives, and integrated content programs.

Selected Accomplishments:

Contributed to $45M in revenue growth through integrated content strategy, social campaigns, and
affiliate partnerships with Rakuten, Capital One, and additional major platforms.
Directed 2024 stop-motion creative campaign from concept through execution, becoming the brand's top
revenue-producing paid placement of the year, estimated at $100K+.
Wrote 2–3 daily email campaigns to a multi-million subscriber list.
Drove Instagram performance to 25.5M views in 90 days with an 83.7% increase in accounts reached, growing the audience to 200K+ followers through strategic content and community engagement
Launched and scaled TikTok from zero to 13K followers within the first year, establishing brand voice on an
emerging platform and overseeing UGC content and ad strategy.
Secured organic editorial placements in E! News, Real Simple, and Hollywood Reporter through strategic
storytelling; executed paid creative placements in Vogue and Elle.
Identified and managed affiliate partnerships generating ~$100K in affiliate revenue annually across two consecutive years; coordinated free-gifting outreach program averaging 30 bags/month.
Managed all SMS outreach, push notifications, website product copy, landing pages, and FAQ content; led
copy strategy through two website platform migrations.
Developed and maintained comprehensive brand voice guidelines, ensuring consistency across all customer
touchpoints; led 4 weekly creative ideation sessions.