White Paper/Web Copy/Social Media/OOH Marketing

Working at Domus Inc., my focus was on social media for my client Lutron Electronics. As I continued to get more comfortable with the voice of all brands under the Lutron umbrella, my role expanded from community management/ CRM and social calendars (for each of the brand's LinkedIn, Twitter, Facebook, and Instagram, respectively) to crafting product education materials both for experts and consumers alike. I collaborated with the engineering team on a new product launch including an informational white paper, promotional materials, and more. Now, whenever I enter a room, I can't help but notice the lighting, and more often than not, I see that Lutron logo staring back at me.